Data Study

November 9, 2026 · 8 min read

AI Overview Citations: How Many Rank on Page One? We Checked 200 Google Searches

Does ranking on page one still get you cited in Google's AI Overview? We checked every source in 198 AI Overviews against the organic results of the same search. Here is the overlap, the odds by position and by query type, and the dataset and code to rerun it on your own keywords.

Adam Ben-Ayoun

Adam Ben-Ayoun

CTO, OpenWeb Ninja

AI Overviews · SEO · Original Data

Only 31.1% of Google AI Overview citations rank on page one of the same search

Key Findings

In 200 US Google searches run on November 9, 2026, 31.1% of AI Overview citations pointed to a page that also ranked on page one of the same search. 145 of 198 AI Overviews cited at least one page-one result, and YouTube was the most cited site, with 26.6% of all citations.

  • Most cited pages were not on page one. 31.1% of citations ranked on page one (450 of 1,449 citations).
  • Results near the top were the most likely to be cited. 48.0% of #1 results were cited in the AI Overview above them, 33.3% at #3, and 23.3% at #7.
  • YouTube is the biggest outside source. It supplied 36.2% of the citations that did not rank on page one.
  • An AI Overview cites 7.3 sources on average (from 1 to 15), while page one held 7.5 organic results on average, not 10.
  • 39.9% of citations were google.com/goto redirects, not page URLs. Matching citations to rankings by URL only works after resolving them.
Measure (November 9, 2026, 200 US searches)CountShare
Cited pages that ranked on page one450 of 1,44931.1%
AI Overviews citing at least one page-one result145 of 19873.2%
#1 organic results cited in the AI Overview95 of 19848.0%
Citations that were YouTube links386 of 1,44926.6%

How We Ran the Study

  • Queries. 200 US English searches taken from Google's own autocomplete, so we did not pick them for the result. We used 10 topic groups (health, personal finance, software, consumer tech, travel, home and DIY, food, careers, education, shopping), 4 fixed seed phrases per group, and the first 5 new suggestions for each seed. That gave 75 "best ..." searches, 75 "how to ..." searches and 50 other questions.
  • Searches. One call per query to the Real-Time Web Search API with the AI Overview turned on. All calls ran on November 9, 2026, between 09:30 and 09:35 UTC.
  • Citations. Every link in the AI Overview's reference_links, counted once per answer. Google sometimes lists the same source twice, so 1,596 links became 1,475. We then left out 24 links that pointed to the google.com homepage rather than a page, and 2 that came back as https://null/, which leaves 1,449 citations.
  • Redirect links. 39.9% of citations and 208 organic results came back as google.com/goto redirects. After collecting all the searches, we followed each one, a few seconds apart, and read the page URL it pointed to. All of them resolved.
  • A match. A citation counts as "on page one" when its URL is the same page as one of the organic results: same host, path and query string, ignoring www., a trailing slash, # fragments, tracking parameters (utm_*, srsltid) and, for YouTube, everything but the video ID. Site-level matches are reported separately.
SettingValue
EndpointGET https://api.openwebninja.com/realtime-web-search/v2/search
Country and languagegl=us, hl=en
DeviceDesktop (the default)
AI Overviewfetch_ai_overviews=true
PagesPage one
CollectedNovember 9, 2026, between 09:30 and 09:35 UTC
Searches with an AI Overview and sources198 of 200

How Many AI Overview Sources Rank on Page One

In our November 9, 2026 sample, 31.1% of the pages cited in 198 AI Overviews also ranked on page one of the same search. Counted by site instead of by page, the share rises to 49.0%: a site often ranks with one page and gets cited for another.

MeasureCountShare
Cited page ranked on page one450 of 1,44931.1%
Cited site had a result on page one710 of 1,44949.0%
First three links in the AI Overview that ranked on page one230 of 58139.6%
AI Overviews citing at least one page-one page145 of 19873.2%
AI Overviews citing at least one page-one site188 of 19894.9%

The site-level share flatters large platforms. One YouTube video on page one makes every YouTube citation in that answer a site-level match, even when the cited video is a different one. That is why we lead with the page-level figure.

Citation Odds by Organic Position

In our November 9, 2026 sample, a #1 result was cited in the AI Overview above it 48.0% of the time (95 of 198), and a #2 result 37.9% of the time. From #4 down, it stays under 30%. The table counts, for each position on page one, how many of the results at that position were also cited.

Organic positionResults at this positionCited in the AI OverviewShare cited
#11989548.0%
#21987537.9%
#31986633.3%
#41985527.8%
#51984924.7%
#61885127.1%
#71633823.3%
#8 to #101502617.3%

Positions #8 to #10 are shown as one row because few searches had that many organic results: page one held 7.5 on average (5 to 10), and only 4 searches had a #10. The rest of the page went to videos, forums, "People also ask" and other blocks.

Where the Other Citations Come From

Of the 1,449 citations in our November 9, 2026 sample, 999 pointed to pages that were not on page one. YouTube supplied 36.2% of them (362 of 999), more than the next nine sites combined. Reddit was 4.7%.

SiteCitations not on page oneShare
youtube.com36236.2%
facebook.com515.1%
reddit.com474.7%
instagram.com191.9%
tiktok.com90.9%
goodrx.com70.7%
mayoclinic.org50.5%
my.clevelandclinic.org50.5%
healthline.com50.5%
health.clevelandclinic.org40.4%

Many of these are videos and forum threads, which Google often shows in their own blocks rather than as organic results. See Limitations for what that means for the page-one figure.

Citations by Query Type

Of the three query types in our November 9, 2026 sample, "best ..." searches followed the organic results most closely (41.5% of citations on page one) and "how to" searches least (24.4%). The most YouTube citations came with "how to" searches (36.9%). The type comes from how each query starts.

Query typeSearchesCitations per AI OverviewCited pages on page oneCitations from YouTube
"best ..." (commercial)755.741.5%17.9%
"how to ..."758.724.4%36.9%
Other questions507.730.4%19.5%

How Many Sources an AI Overview Cites

  • 198 of 200 searches returned an AI Overview with at least one source. Every query in the sample is a question or a "best ..." search, the kind of search that most often shows an AI Overview, so this is not a rate for Google as a whole. Surfer, with 10,000 keywords, found AI Overviews on 76%.
  • Each AI Overview cited 7.3 sources on average, from 1 to 15.
  • Page one held 7.5 organic results on average, so "the top 10" often means fewer than 10 pages.

How This Compares With Earlier Studies

Three earlier studies measured the same overlap, each with a different sample and a different definition of "ranks". Their figures, read on their own pages on November 9, 2026:

StudyPublishedSampleWhat counts as rankingHeadline
AhrefsMarch 2, 2026 (updated May 31, 2026)863K keyword SERPs, 4M AI Overview URLsSame URL in the top 10 for the same query38% of cited pages rank in the top 10
SurferLast updated September 17, 202610,000 keywords, 76% with an AI OverviewTop 10 for the query or any of its fan-out queries67.82% of cited pages did not rank in the top 10
WritesonicJune 30, 2025 (updated August 4, 2025)1M+ AI OverviewsTop 10 results40.58% of citations come from the top 10
This studyNovember 9, 2026200 searches, 1,449 citationsSame page on page one of the same search31.1% of cited pages ranked on page one
  • Ahrefs also found that 18.2% of cited pages outside the top 100 were YouTube URLs.
  • Surfer counted a page as ranking if it ranked for any fan-out query, which widens the match. For the first three citations only, its non-ranking share fell to 45.86%.
  • Writesonic also reported an 81.10% chance that at least one top-10 URL is cited, and a 33.07% chance for the #1 result.

What the comparison shows. Our 31.1% is close to Surfer's figure (its 67.82% that did not rank leaves 32.18% that did) and below Ahrefs (38%) and Writesonic (40.58%). Yet our #1 results were cited more often: 48.0% against Writesonic's 33.07%. Three differences in our own data may explain the lower overall share: the sample leans on questions, with 75 "how to" searches whose citations ranked on page one only 24.4% of the time; page one held 7.5 organic results rather than 10, so there were fewer pages to match; and each query was searched only once.

Run It Yourself on Your Keywords

One call to the Real-Time Web Search API returns both lists you need: organic_results and the AI Overview's reference_links from the same search.

one-call.mjs

const params = new URLSearchParams({
  q: "how to clean a cast iron skillet",
  gl: "us",
  hl: "en",
  fetch_ai_overviews: true,
});
const res = await fetch(`https://api.openwebninja.com/realtime-web-search/v2/search?${params}`, {
  headers: { "x-api-key": "YOUR_API_KEY" },
});
const { data } = await res.json();
console.log(data.organic_results.map((r) => `${r.position} ${r.url}`).join("\n"));
console.log(JSON.stringify(data.ai_overviews.reference_links.slice(0, 3), null, 2));

Output (redirect tokens shortened)

output

1 https://www.google.com/goto?url=CAESaAHEIkXX...
2 https://www.seriouseats.com/how-to-restore-vintage-cast-iron-cookware
3 https://www.reddit.com/r/castiron/comments/5qanxl/how_to_clean_and_care_for_your_cast_iron/
4 https://www.google.com/goto?url=CAESyQEBxCJF...
5 https://www.google.com/goto?url=CAESowEBxCJF...
6 https://www.google.com/goto?url=CAESaAHEIkXX...
[
  {
    "title": null,
    "link": "https://www.youtube.com/shorts/inpcSlkyRdk",
    "snippet": null,
    "source": "youtube.com"
  },
  {
    "title": null,
    "link": "https://www.google.com/goto?url=CAESbQHEIkXX...",
    "snippet": null,
    "source": "lodgecastiron.com"
  },
  {
    "title": null,
    "link": "https://www.google.com/goto?url=CAESaAHEIkXX...",
    "snippet": null,
    "source": "youtube.com"
  }
]

The script below runs that call for each keyword you pass, resolves the google.com/goto links in both lists, and writes one CSV row per citation with its page-one position, if it has one. It matches pages the same way the study does and starts from about 55 lines of code and uses the csv package (npm install csv).

ai-overview-citations.mjs

// ai-overview-citations.mjs: which AI Overview sources also rank on page one.
// Setup: npm install csv
// Run: node ai-overview-citations.mjs "how to lower blood pressure" "best crm for real estate"
import { writeFileSync } from "node:fs";
import { stringify } from "csv/sync";

const API_KEY = "YOUR_API_KEY";

// Many links come back as google.com/goto redirects: read the page they point to.
// A freshly issued link can take a few minutes to resolve, so retry once a minute.
const resolve = async (link) => {
  if (!link.includes("google.com/goto")) return link;
  for (let attempt = 1; attempt <= 5; attempt++) {
    const target = (await fetch(link, { redirect: "manual" })).headers.get("location");
    if (target) return target;
    await new Promise((r) => setTimeout(r, 60_000));
  }
  return link;
};

// Match pages the way the study does: host, path and query without www., m., a trailing slash,
// utm_* or srsltid, and YouTube videos (watch, shorts, youtu.be) by their video ID alone
const key = (url) => {
  const u = new URL(url);
  const host = u.hostname.replace(/^(www|m)\./, "");
  const videoId = host === "youtu.be" ? u.pathname.split("/")[1]
    : host === "youtube.com" ? u.searchParams.get("v") ?? u.pathname.match(/^\/(shorts|embed|live)\/([^/]+)/)?.[2]
    : null;
  if (videoId) return `youtube:${videoId}`;
  for (const p of [...u.searchParams.keys()]) if (p.startsWith("utm_") || p === "srsltid") u.searchParams.delete(p);
  u.searchParams.sort();
  return host + u.pathname.replace(/\/$/, "") + u.search;
};

// Links that are not a page are left out, as in the study
const notAPage = (url) => url.replace(/\/$/, "") === "https://www.google.com" || url.startsWith("https://null");

const rows = [];
for (const query of process.argv.slice(2)) {
  const params = new URLSearchParams({ q: query, gl: "us", hl: "en", fetch_ai_overviews: true });
  const res = await fetch(`https://api.openwebninja.com/realtime-web-search/v2/search?${params}`, {
    headers: { "x-api-key": API_KEY },
  });
  const { data } = await res.json();
  const pageOne = [];
  for (const r of data.organic_results) pageOne.push(key(await resolve(r.url)));
  const links = new Set((data.ai_overviews?.reference_links ?? []).map((r) => r.link));
  for (const link of links) {
    const url = await resolve(link);
    if (notAPage(url)) continue;
    rows.push({ query, url, page_one_position: pageOne.indexOf(key(url)) + 1 || "" });
  }
}

writeFileSync("citations.csv", stringify(rows, { header: true }));
const onPageOne = rows.filter((r) => r.page_one_position).length;
console.log(`${rows.length} citations, ${onPageOne} also on page one`);

Output

output

22 citations, 1 also on page one

citations.csv, first rows

citations.csv

query,url,page_one_position
how to lower blood pressure,https://www.mayoclinic.org/diseases-conditions/high-blood-pressure/in-depth/high-blood-pressure/art-20046974,
how to lower blood pressure,https://www.torrancememorial.org/healthy-living/blog/control-high-blood-pressure/,
how to lower blood pressure,https://mplsheart.org/tips/how-prevent-and-treat-high-blood-pressure,
how to lower blood pressure,https://www.heart.org/en/healthy-living/healthy-lifestyle/lifes-essential-8/how-to-manage-blood-pressure-fact-sheet,
how to lower blood pressure,https://www.ncoa.org/article/10-foods-that-help-lower-blood-pressure-naturally/,6
how to lower blood pressure,https://www.youtube.com/watch?v=xmi9qghwQEY,
how to lower blood pressure,https://healthcare.utah.edu/cardiovascular/conditions/hypertension/how-to-lower-high-blood-pressure,
  • Cost. A search with fetch_ai_overviews=true used 3 request credits in our run. The free plan's 100 requests a month covers about 33 such searches; Pro is $25 a month for 10,000 requests. This study used about 600 credits.
  • Redirect lookups. A freshly issued google.com/goto link sometimes answered with Google's "Verifying your request" page and resolved a few minutes later, which is why the script retries once a minute. For the study we followed the links one at a time, a few seconds apart, after collecting all the searches.
  • AI Overview only? The AI Overviews API returns the answer without the organic results. To choose between providers, see our comparison of AI Overview and AI Mode APIs.

Limitations

  • "Page one" means organic results only. Page one held 7.5 organic results on average. Video carousels, forum and discussion blocks and the other result blocks were not counted, even though YouTube is 26.6% of all citations and 36.2% of those not on page one. A page shown in one of those blocks counts as "not on page one", so 31.1% understates how often cited pages are visible on the first results page.
  • One country, language and device. US English on desktop. Mobile results and other markets may differ.
  • One snapshot. Each query was searched once. AI Overviews can cite different sources when the same search is repeated.
  • 200 searches, page one only. Enough to show the pattern, small for fine splits. The lowest positions and the per-type figures rest on fewer results, and we did not check whether cited pages rank on page two or beyond.
  • Questions only. Every query is a question or a "best ..." search. Brand, navigational and local searches are not in the sample.
  • Same-search matching. We compared each citation with the results of the same query. A cited page may rank for a related search Google ran in the background, which this method does not see.

FAQ

Do you need to rank in the top 10 to get cited in AI Overviews?

Does ranking #1 get you cited in AI Overviews?

What percentage of AI Overview citations rank on page one?

Why does YouTube show up so often in AI Overviews?

Why do AI Overview links go through google.com/goto?

Is there an API that returns AI Overview citations as JSON?

How often should I re-check my AI Overview citations?

Adam Ben-Ayoun

Written by

Adam Ben-Ayoun

CTO at OpenWeb Ninja

Adam leads engineering at OpenWeb Ninja, building the APIs and infrastructure that make public web data accessible to developers and AI agents.

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